NIKE X PATTA DREAMBOY
I shot this while driving from New York to Los Angeles. It features my great friend Ezra Ewen. After this experience, he really caught the acting bug and went on to direct himself in a series of iconic videos. You should definitely check them out on his Instagram or Vimeo.
TESCO CLUBCARD ANNIVERSARY
This film was a real pleasure to execute. The creatives at BBH London were absolutely top-notch, and, if I’m honest, telling a story that spans several decades within a 60-second commercial is both incredibly enjoyable and challenging.
MALAGUTI PHANTOM
Short film made for the NTR. Vimeo staff pick.
CK One
Commercial
PostMobile
To cringe or not to cringe? That phrase probably applies to all of my work. But hey, you have to embrace it. And once you do, the uncomfortable can become surprisingly enjoyable.
DE DRIE MUSKETIERS (THE THREE MUSKETEERS)
For the discerning viewer, an audiovisual joust created in collaboration with De Warme Winkel.
ID x Marc Jacobs
Commercial
De laatste keer
Music video
Rommel
Music video
Marc Jacobs
Short film
JOE SPEEDBOOT
Based on the acclaimed novel Joe Speedboot, this film has it all: love, sex, and arm wrestling. It is my latest adventure and my biggest project to date. Produced by Baldr Film and Czar in Belgium, it’s a magical story about a young boy who becomes paralysed and repeatedly finds ways to reinvent himself and overcome the challenges life throws at him.
Drank en Drugs
Music video
Prince
My first feature film, and maybe my best. Who knows? It’s all so relative and ultimately a matter of taste. It came very naturally after graduating from film school in 2012 and making a few short films. If you want to watch it, I believe there is a rip on youtube of the Spanish version of the film.
IEDEREEN GAAT VREEMD
The title of this song translates to “Everybody Cheats.” It tells the story of a young woman, played by Froukje herself, who refuses to face reality and confront the truth about her cheating boyfriend. The video features the infamous “grindtrain,” or as we call it in Dutch, “de schuurtrein,” which is where the literal translation comes from.
SANDISK ‘STUNT!’
Do not try this at home.
Magnesium
Short film
SANDISK ‘DECKS!’
When you truly care about presentation art and want to impress your colleagues, make sure you always carry your SanDisk Extreme Fit flash drive, ready to save all your favourite GIFs and JPEGs.
Met Mes
After moving back home from New York, I came across this project. It was a challenging start, partly because it was an already funded film that needed to be completely rewritten. The themes that were already there felt familiar, but I saw an opportunity to take the story somewhere more personal. I accepted the challenge partly because it came with complete creative freedom. After working with Vice and 20th Century Fox, experiences that sometimes felt creatively restrictive, this felt like a breath of fresh air. We embraced that freedom fully and pushed the film as far as we could, to the point where I’m pretty sure we were alienating parts of the audience.
Goldie
My second feature, which I wrote and shot in New York. Right after finishing Prince, I flew to New York. At the time, Vice was at the height of its influence and had co-produced Prince. Their Creative Director in New York wanted to meet me, and, serendipitously, I happened to be in the city already. It was a great party. The next day the Berlinale called to say Prince would open the festival that year. I really had the wind in the sails as we say in Holland.
SANDISK ‘CATS!’
Who wouldn’t want to step inside this furry cat world filled with cats? It would be the perfect remedy for anyone feeling a little down.